# Rania Jamal > Rania Jamal is a growth and performance marketer based in Makkah, Saudi Arabia. Paid acquisition, market research and go-to-market strategy for startups and SMEs in Saudi Arabia. - Website: https://raniajamal.me - Email: info@raniajamal.me - LinkedIn: https://www.linkedin.com/in/rania-jamal-/ - CV (PDF): https://raniajamal.me/Rania-Jamal-CV.pdf - Education: Istanbul Bilgi University - Languages: English, Urdu, Arabic, Turkish ## Pages - [Home](https://raniajamal.me): profile, selected results and experience - [Work with me](https://raniajamal.me/work-with-me): services, ways to work together and FAQ - [Contact](https://raniajamal.me/contact): contact form and email - [Blog](https://raniajamal.me/blog): monthly articles on growth marketing in Saudi Arabia ## Services She works with Saudi startups and SMEs, brands and marketing teams, and companies entering Saudi Arabia. Every engagement is quoted on scope; no prices are published. - Paid acquisition audit: A review of your Meta, Google or TikTok accounts: where budget leaks, which creative and audiences carry the results, and what to test next. - Paid media management: Hands-on running of your campaigns with a steady testing rhythm across creative, audiences and offers, so cost per result keeps falling. - Market and user research: Surveys, interviews and competitor analysis that show who buys, why and at what price, before you spend on ads. - Go-to-market and launch plans: A launch plan for a new product, city or market in Saudi Arabia, from positioning and channels to the first ninety days of activity. - Seasonal campaign planning: Ramadan, Eid, Founding Day, National Day and White Friday plans that drive sales rather than likes, with agencies coordinated around one goal. - Dashboards and reporting: Real-time dashboards in Looker Studio, Power BI or Tableau that answer the questions leadership actually asks, in less time. ## What she does - Paid acquisition on Meta, Google and TikTok - Creative, audience and offer testing - Market and user research - Go-to-market and launch planning - Leadership dashboards and reporting - AI training and human-in-the-loop evaluation Tools: Meta Ads, Google Ads, TikTok Ads; Tableau, Power BI, Google Data Studio; SPSS and Excel with macros; Conversational AI evaluation. ## Selected results - Saudi National Day campaign (Petromin Corporation): SAR 18M in sales - Paid acquisition on Meta and Google (Petromin Corporation): −88% cost per thousand impressions - Creative and channel reset (Wallan Trading): +40% paid media click-through rate - Account mapping and outreach testing (First.AI (Turing Talent)): +18% client acquisition ## Experience ### Independent consultant, Self-employed (Jan 2026 to now) Jeddah, Saudi Arabia (remote). Industry: EdTech and food and beverage. Growth strategy, launch plans and market research for an EdTech startup and a mid-sized food and beverage company. - Shaping growth strategy and content architecture for an EdTech startup’s educational app from its earliest stage. - Building product launch and go-to-market plans that turn research into clear positioning and execution steps. - Running market and user research to set positioning and early growth strategy for a mid-sized food and beverage company. ### Performance Marketing Associate, Petromin Corporation (Jul to Dec 2025) Jeddah, Saudi Arabia. Industry: Automotive services. Ran paid acquisition on Meta and Google, built real-time leadership dashboards and led in-house AI training and evaluation. - Ran paid acquisition on Meta and Google, testing creative, audiences and offers to bring acquisition cost down. CPM fell 88% and CTR rose 15% year on year. - Built real-time dashboards for leadership, cutting reporting time by 40% and speeding up decisions across business units. - Led several agencies on the Saudi National Day campaign, delivering SAR 18M in sales and more than 3 million in reach. - Led in-house AI work: model training, data curation and human-in-the-loop evaluation, plus automation workflows and performance monitoring to improve model quality. ### Social Media Intern, Wallan Trading (Dec 2024 to Jan 2025) Riyadh, Saudi Arabia. Industry: Automotive distribution and mobility. Reworked creative strategy end to end and lifted engagement 7% in 30 days through tighter content planning. - Diagnosed campaign performance to reset content cadence and channel mix, raising paid media CTR by 40%. - Lifted overall engagement 7% within 30 days through better content planning and coordination across teams. - Reworked creative strategy and execution end to end, raising priority content performance by 43%. ### Marketing Intern, Amson Pharma (Jul to Nov 2024) Islamabad, Pakistan (remote). Industry: Pharmaceuticals. Turned 500+ stakeholder interactions into consumer insight and grew website traffic 15% quarter on quarter through SEO. - Analysed insight from more than 500 stakeholder interactions, driving a 23% increase in customer engagement. - Grew website traffic 15% quarter on quarter through SEO and traffic strategy. ### Growth Analyst, First.AI (Turing Talent) (May to Oct 2022) London, UK (remote). Industry: AI and machine-learning talent. Mapped decision-makers at 50+ tech firms, tested outreach and presented campaign recommendations to the CEO. - Mapped decision-makers at more than 50 global tech firms through account mapping and stakeholder analysis, driving an 18% increase in client acquisition. - A/B tested digital and outreach assets, improving CTR by 21.5% and ad performance by 15%. - Planned and ran a targeted social media campaign for AI talent initiatives and presented the recommendations to the CEO. ## Blog - [Snapchat, TikTok, Meta or Google: which ad platform works best in Saudi Arabia?](https://raniajamal.me/blog/snapchat-tiktok-meta-google-saudi-arabia): A practical way to choose between Snapchat, TikTok, Meta and Google ads in Saudi Arabia, with four questions, a starting budget split and the mistakes to avoid.