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Work with me

Growth that starts with research

  • Paid acquisition
  • Market research
  • Go-to-market
  • Seasonal campaigns
  • Reporting

I help startups, brands and companies entering Saudi Arabia find what moves the numbers, test it, and put budget behind what wins.

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Who it is for

Three kinds of teams I work with

Saudi startups and SMEs

You have a product, a small budget and no marketing team yet. You need to know where the first customers come from and what to spend first.

Brands and marketing teams

You run campaigns on Meta, Google or TikTok and costs are climbing. You need testing, a sharper channel mix and reporting leadership trusts.

Companies entering Saudi Arabia

You are weighing a Saudi launch. You need research on the market and the buyer before committing budget, and a go-to-market plan built on it.

Services

What I can do for you

Built on campaigns that delivered SAR 18M in sales and an 88% drop in cost per thousand impressions.

  1. Paid acquisition audit

    A review of your Meta, Google or TikTok accounts: where budget leaks, which creative and audiences carry the results, and what to test next.

    • Account and tracking review
    • Prioritised test plan
    • Budget split by channel

  2. Paid media management

    Hands-on running of your campaigns with a steady testing rhythm across creative, audiences and offers, so cost per result keeps falling.

    • Campaign build and launch
    • Weekly creative and audience tests
    • Monthly performance review

  3. Market and user research

    Surveys, interviews and competitor analysis that show who buys, why and at what price, before you spend on ads.

    • Research plan and fieldwork
    • Buyer and competitor findings
    • Positioning recommendations

  4. Go-to-market and launch plans

    A launch plan for a new product, city or market in Saudi Arabia, from positioning and channels to the first ninety days of activity.

    • Positioning and messaging
    • Channel and budget plan
    • Launch calendar

  5. Seasonal campaign planning

    Ramadan, Eid, Founding Day, National Day and White Friday plans that drive sales rather than likes, with agencies coordinated around one goal.

    • Season calendar and offer plan
    • Agency and creative brief
    • Post-campaign report

  6. Dashboards and reporting

    Real-time dashboards in Looker Studio, Power BI or Tableau that answer the questions leadership actually asks, in less time.

    • Metric and KPI definitions
    • Live dashboard build
    • Handover and training
Engagements

Ways to work together

Every engagement is quoted on scope. Tell me the goal, budget and timeline and you will get a clear proposal back.

How I work

Research first, then budget, then scale

  1. Listen

    A short call on your goals, numbers and constraints.

  2. Research

    Look at the data, the market and the buyer before any spend.

  3. Test

    Small, fast tests on creative, audiences and offers.

  4. Scale

    Move budget to what wins and report on it clearly.

FAQ

Questions before we start

Something else? Email [email protected].

Do you work with startups or only established brands?

Both. Recent work includes an early-stage EdTech startup and a mid-sized food and beverage company, as well as campaigns for Petromin, part of Al-Dabbagh Group.

Which ad platforms do you manage?

Meta, Google and TikTok. The channel mix is set by research and testing, not by habit.

Do you work remotely or on site?

I am based in Makkah and work with teams in Jeddah, Riyadh and remotely.

Can you work in Arabic?

Yes. I work in English, Arabic, Urdu and Turkish, so research and briefs can run in the language your customers use.

How much does it cost?

Every engagement is quoted on scope. Send a short note on your goal, budget and timeline and you will get a clear proposal back.

Are you open to full-time roles?

Yes. I am open to full-time growth and performance marketing roles in Saudi Arabia as well as consulting projects.