Strategy consulting and four in-house roles. Each one shows the challenge, what I did and where it led.
2
Clients, in EdTech and food and beverage
Strategy consulting, Jan 2026 to now
Independent strategy work for an EdTech startup and a mid-sized food and beverage company: research first, then positioning, then a plan the team can run.
SAR 18M
Sales from the Saudi National Day campaign
Petromin Corporation, Jul to Dec 2025
Six projects across WhatsApp automation, AI workflows, reporting and three national-scale campaigns for one of Saudi Arabia’s largest automotive service networks.
+18%
Client acquisition
First.AI (Turing Talent), May to Oct 2022
Growth analytics for a London AI talent accelerator: finding the right accounts, reaching the right people and testing every message.
+40%
Paid media click-through rate
Wallan Trading (Geely), Dec 2024 to Jan 2025
Reading the numbers behind paid and social content in Saudi Arabia’s competitive car market, then changing the creative to match.
500+
Stakeholder interactions analysed
Amson Pharma, Jul to Nov 2024
Listening to customers first, then changing the website and the offers to match what they said.
