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First.AI case study: account mapping and A/B tested outreach that lifted client acquisition by 18%

Growth analytics for a London AI talent accelerator: finding the right accounts, reaching the right people and testing every message.

  • Growth analytics
  • Email marketing
  • AI and ML outreach

In short

At First.AI (Turing Talent), Rania Jamal mapped CTOs, CEOs and VPs across more than 50 global technology firms and A/B tested email and outreach assets. Client acquisition rose 18%, three new clients across sectors in one month, while click-through rate rose 21.5% and ad performance 15%. She presented the recommendations to the CEO.

  • +18%

    Client acquisition

  • +21.5%

    Click-through rate

  • +15%

    Ad performance

  • 50+

    Global tech firms mapped

The brief

Selling to technology companies means selling to a small number of senior people who are contacted constantly. Broad campaigns waste budget; what works is knowing which accounts matter, who decides inside them and what message earns a reply.

Rania joined First.AI as a Growth Analyst in 2022 and worked on both sides of that problem: the targeting, through structured account mapping, and the messaging, through email and content tested against itself.

About First.AI (Turing Talent). First.AI, part of Turing Talent, is a UK accelerator for machine-learning and AI talent, running its own programmes and partnerships with high-growth technology companies.

Project 1 of 2

Turning account intelligence into client growth

The challenge

Find the high-potential accounts and the decision-makers most likely to convert across a global technology market.

The approach

Rania mapped decision-makers, from CTOs and CEOs to VPs, across more than 50 global technology firms. She used structured account mapping and funnel building to rank accounts, and stakeholder analysis to understand who influences a decision and who makes it.

The result was a sharper target list: fewer, better accounts, each with named people and a reason to contact them.

The result

Client acquisition rose 18%, which meant three more clients across sectors in a single month.

  • 50+ Firms mapped
  • +18% Client acquisition
  • 3 New clients in one month

In B2B, a better list beats a bigger one.

Project 2 of 2

Optimising outreach for AI talent initiatives

The challenge

Strengthen digital outreach and improve engagement with AI-driven talent initiatives.

The approach

Rania developed the email marketing and content strategy, then A/B tested digital and outreach assets so that each version competed against another and the stronger one went forward.

She also planned and ran a targeted social media campaign, and presented strategic recommendations to the CEO to shape the direction of the company’s AI talent initiatives.

The result

Click-through rate rose 21.5% and ad performance improved 15%, and the findings informed the strategic direction of the AI talent initiatives.

  • +21.5% Click-through rate
  • +15% Ad performance

Testing turns opinions about copy into evidence a CEO can act on.

FAQ

Questions about this work

Short answers, taken from the case study above.

What did Rania Jamal do at First.AI (Turing Talent)?

She was a Growth Analyst from May to October 2022. She mapped decision-makers at more than 50 global tech firms, developed email and content strategy, A/B tested outreach assets, ran a targeted social campaign and presented recommendations to the CEO.

How did account mapping increase client acquisition at First.AI?

By ranking accounts and naming the CTOs, CEOs and VPs most likely to convert, outreach went to fewer, better-qualified people. Client acquisition rose 18%, three more clients in one month.

What did A/B testing improve at First.AI?

Testing digital and outreach assets raised click-through rate by 21.5% and ad performance by 15%.

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