The challenge
Strengthen digital outreach and improve engagement with AI-driven talent initiatives.
The approach
Rania developed the email marketing and content strategy, then A/B tested digital and outreach assets so that each version competed against another and the stronger one went forward.
She also planned and ran a targeted social media campaign, and presented strategic recommendations to the CEO to shape the direction of the company’s AI talent initiatives.
Testing turns opinions about copy into evidence a CEO can act on.
