The challenge
Improve digital campaign effectiveness and find content opportunities in a competitive automotive market.
The approach
Rania analysed paid media and organic social performance post by post to find where attention was being won and where it was being lost.
She used engagement and click-through insight to guide creative decisions, which formats and messages to prioritise, and distribution decisions, where and how often content ran. Content cadence and the channel mix were reset to match, and the creative strategy was reworked from end to end.
The fastest creative improvement usually comes from doing more of what the data says is already working.
