Led several agencies on one national campaign that reached more than 3 million people.
Open to roles and projects
Growth and Performance Marketer, based in Makkah, Saudi Arabia.
Rania Jamal
I find what moves the numbers, test it, and scale what wins.
Paid acquisition on Meta, Google and TikTok, plus the market research that tells a startup or SME where to point it.
What I do
I run paid acquisition and the research behind it, so budget goes where it earns.
Growth for startups and SMEs in Saudi Arabia.
Since 2022
Teams in London, Islamabad,
Riyadh and Jeddah Download CV
Riyadh and Jeddah Download CV
- Paid acquisition on Meta, Google and TikTok
- Creative, audience and offer testing
- Market and user research
- Go-to-market and launch planning
- Leadership dashboards and reporting
- AI training and human-in-the-loop evaluation
| Metric | Change |
|---|---|
| Saudi National Day sales Petromin | SAR 18M |
| Cost per thousand impressions Petromin | −88% |
| Leadership reporting time Petromin | −40% |
| Paid media click-through rate Wallan Trading | +40% |
| Priority content performance Wallan Trading | +43% |
| Client acquisition First.AI | +18% |
Figures as reported in each role, 2022 to 2025.
SAR 18M
In sales from one
national campaign
- Meta Ads, Google Ads, TikTok Ads
- Tableau, Power BI, Google Data Studio
- SPSS and Excel with macros
- Conversational AI evaluation
Top 2%
Ranked 4th of 256. B.A. Marketing, Istanbul Bilgi University.
4
Languages: English, Urdu, Arabic and Turkish.
- [ Test before scaling ]
- [ Research first ]
- [ Budget-aware ]
- [ Clear reporting ]
- [ Four languages ]
Results
Selected work
Tested creative, audiences and offers to cut acquisition cost, with CTR up 15% year on year.
Diagnosed campaign performance and reset content cadence and channel mix. Priority content performance rose 43%.
Mapped decision-makers at 50+ global tech firms and A/B tested outreach, lifting CTR by 21.5%.
Research first, then budget, then scale.
Where I work
Makkah, Saudi Arabia. Open to roles in Saudi Arabia and remote projects.
[email protected]
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3M+
People reached in one campaign
-
40%
Less time spent on leadership reporting
-
500+
Stakeholder interactions analysed
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23%
Rise in customer engagement
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Top 2%
Of her graduating class
My journey
Experience
From a London AI accelerator to performance marketing in Jeddah.
Research projects
Pro bono and university work, each built around a real brand question.
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Red Bull
What drives satisfaction and repeat purchase?
Multivariate analysis of consumer behaviour, feeding a projected 15% uplift in repeat purchases.
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De Beers
Do buyers still believe diamonds are forever?
Interviews and focus groups with 30+ participants to sharpen premium positioning.
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WellNest
How would an AI wellness companion find its first users?
Product roadmap and go-to-market plan. 3rd of 20+ teams in the Innovation Hub cohort.
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Jan 2026 to now
Independent consultant [Jeddah, remote]
Growth strategy, launch plans and market research for an EdTech startup and a mid-sized food and beverage company.
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Jul to Dec 2025
Performance Marketing Associate [Petromin Corporation]
Ran paid acquisition on Meta and Google, built real-time leadership dashboards and led in-house AI training and evaluation.
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Dec 2024 to Jan 2025
Social Media Intern [Wallan Trading]
Reworked creative strategy end to end and lifted engagement 7% in 30 days through tighter content planning.
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Jul to Nov 2024
Marketing Intern [Amson Pharma]
Turned 500+ stakeholder interactions into consumer insight and grew website traffic 15% quarter on quarter through SEO.
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May to Oct 2022
Growth Analyst [First.AI (Turing Talent)]
Mapped decision-makers at 50+ tech firms, tested outreach and presented campaign recommendations to the CEO.