The challenge
Deliver a high-impact national campaign at scale while coordinating execution against a fixed timeline.
The approach
Saudi National Day is one of the busiest moments in the retail calendar. Every brand is competing for the same attention on the same dates, and a campaign that launches late loses most of its value.
Rania supported performance marketing and campaign coordination across digital channels, keeping delivery and monitoring aligned with the campaign’s commercial and reach targets.
On a fixed national date, coordination is performance. Being live on time is the first KPI.
