The challenge
An early-stage EdTech startup needed a growth strategy and a structure for its educational app’s content before launch, with no existing users or performance data to lean on.
The approach
Starting at the earliest stage means there is no campaign history to optimise. The work is to decide what the product should say, to whom, and in what order, so that the first users find a clear reason to stay.
Rania is shaping the startup’s growth strategy and the content architecture of the app: how learning content is organised and presented so that it supports both the learner’s experience and the company’s growth goals.
Alongside it she is building the product launch and go-to-market plan, turning research into a clear position and a sequence of execution steps, from who to reach first to how the launch is rolled out.
What she delivers
Before launch, the most valuable asset is a clear answer to who the product is for. Everything else follows from it.
