The challenge
A mid-sized food and beverage company needed to set its positioning and early growth strategy on evidence rather than assumption.
The approach
Established businesses often grow on instinct and word of mouth, and reach a point where the next stage needs a clearer answer to why customers choose them and who else they could win.
Rania is running market and user research to understand the company’s customers and its competitive landscape, the same research-first approach she used at Amson Pharma, where customer feedback reshaped the website and offers.
The findings feed directly into the company’s positioning and its early growth strategy, so that future marketing spend is aimed at the audiences and messages the research supports.
What she delivers
Research is cheapest before the budget is spent. It tells you where not to spend as much as where to start.
