The challenge
Reduce repetitive marketing tasks and make content operations easier to scale.
The approach
A marketing team running many campaigns at once spends a large share of its week on hand-offs: moving data between tools, preparing assets and checking outputs. Those tasks are necessary but they slow every campaign down.
Rania configured Zapier automation workflows to take repeatable steps out of the team’s hands. As part of a three-person team she also supported the curation of an AI-assisted content library and the human-in-the-loop evaluation of its output, where people review and score what the model produces before it is used.
The aim was not to replace judgement but to move people’s time from copying and pasting to checking quality.
Automation earns trust when a person still signs off on what leaves the building.
