The challenge
Turn Petromin’s 25th anniversary into a high-engagement campaign that strengthened brand visibility and supported commercial growth.
The approach
Anniversaries are easy to celebrate internally and hard to make customers care about. Become a Millionaire gave people a reason to take part, and used generative AI and 3D replicas of Petromin service stations to make the creative stand out.
Rania supported the performance marketing and digital campaign execution, helping the campaign reach and convert the right audiences across paid channels.
Recognition
- 2025 National Auto Award: Best Marketing Campaign of the Year
- SMARTIES MENA Gold: AI-Driven Creative Excellence
- SMARTIES MENA Silver: Small Budget, Big Impact
A small budget can win when the idea gives people a reason to join in and the media is planned to match.
