The challenge
Reporting was split across advertising platforms, which limited visibility into campaign performance and slowed analysis.
The approach
Every ad platform reports success in its own terms, with its own attribution and its own definitions. When each one lives in a separate tab, comparing channels takes hours and leadership sees performance late.
Rania built Excel and Looker Studio dashboards that bring Google Ads, Meta and GA4 data into one place. The dashboards consolidate more than 50 KPIs, so spend, reach, clicks and on-site behaviour can be read side by side instead of stitched together by hand each week.
A dashboard is worth building when it removes a weekly manual job and answers the question leadership actually asks.
