The challenge
Keep reporting clear across overlapping seasonal promotions that ran in different commercial periods.
The approach
When White Friday, December winter offers and Back to School promotions overlap, results from one campaign bleed into another and it becomes hard to say which offer actually worked.
Rania consolidated the reporting for all three into one structure, organising the performance data so the periods could be compared directly and monitored in the same way.
Next year’s promotional plan is only as good as this year’s comparable data.
